The Perfect Brochure Duo

Technologic

The Supercars Asian 2012 brochure is a well designed and successful article. The color scheme is made to really stand out in the brochure. The color that is used to stand out the most is the yellow-orange color, the same color as the car itself, as seen on the front cover. The color is also used for the background for the white text to go to help give more emphasis on the car itself. Due to how the brochure is designed and how it is trying to make the car feel like it's the future of all automobiles, the yellow-orange used could also be looked at as a futuristic color. The other color that is used the most is black. With the color black being used, more emphasis can be put on the more bright colored car.  One could also say that the dark background helps to give off a serious or more quiet tone. This could be done to show off the cars features as read through the brochure. The only repetition that could possibly be seen in the brochure is the portrayal of the car and it's features, which is actually rather well done. This needs to be done as this brochure is meant to be an informative article about a new car model that is being held in both Shanghai and Florida.

Another repetitive item that is used again and again in this brochure is the yellow-orange colored hexagon. This is most likely done for effect and is also used to help point out the major facts about the car. The text is varied for the brochure, having both big and small fonts. The big font is used to help point out the facts that would draw people in. These are a must as these help catch peoples eyes and makes them want to read more. This leads them to the smaller fonts. The smaller fonts are used for the information part of the brochure, this is done because since there is quite a bit of information concerning the vehicle, it needs to be small enough to make room. The colors along with the hexagons and the atmosphere the colors give off, help give this brochure a technology or future theme. This is most likely what the designer was going for because if one is trying to showoff an advanced car then they need to show that this car is either from the future or is set to appear in one's future. There is plenty text used in the right amounts. With big text for short and sweet appetizers that draw people in, and little text that helps inform people how this car can be the the car they are looking for. There are plenty of images used well in this brochure. The Images used help to show off how sleek and cutting edge the car is. With the images and designs showing how the car looks along with how the text reinforces these ideas, this brochure is a successful production that will get people moving to buy this sleek looking car.

Freakin Adorable

The Digital Pro Magazine brochure is designed with a wonderful front cover that draws people in. The color scheme is used in different manners for the outside and in. On the outside, or on the cover, the colors used are meant to be a mixture of light and dark. The colors that are most likely used to show this are numerous with the ones standing out the most being purple, pink, very light green, and possibly dark blue. These colors, along with the little girl they are attached to, help give off a sweet and cuddly feeling. The inside of the brochure, from what can be seen, does not have as much color variation. The color that is used mostly for the inside of the magazine brochure is purple, but their is no effect to it, like it's just standing right there for people to see. This brochure does not show seem to show any repetition that can be seen at the moment. The font of the magazine is somewhat lackluster. The text is rather small and simple, save for the sub headers which hold interesting information. With the text as it is in this brochure, it is safe to assume this magazine is meant to be more of an entertainment brochure than an informative peace, though there is likely more information later on. There are plenty of images used in this brochure. In fact the number of images most likely outweighs the amount of text there is in the brochure. It is uncertain how this brochure as a whole fairs in society, but the front cover of the brochure is indeed done wonderfully. Here hopes the wonderful image on the cover draws in quite a few people to read the brochure.

The Postcard: The Aftermath

My Experience Making a Postcard with Indesign, Photoshop, and Illustrator

We have done and learned much in this class of graphic communications. It is thanks to the time we've taken to learn these things that I found this postcard assignment to not only get easier over time, but to also be more enjoyable because of the accomplishment one would feel after making the, almost to exact, idea they wanted. 

I believe that this exercise can be considered essential because it's pretty much a test. This assignment helps us to refine our current skills with both Indesign, Photoshop, and Illustrator. This assignment, as with other assignments before it, helps to give us students free reign to our ideas while also helping to teach us about a different format and helping us to improve on our text wrap. The assignment can also be a way of expressing one's self while at the same time helping the student get a good grade for their class.

When it comes to the colors I used for the postcard it was varied, minimally, but varied. The most obvious color that stands out is the background color. The color that I chose to use for the background and the whole of the postcard is green. The reason I chose this for my background is rather plain and simple. The reason I chose this color to fill up the entirety of my postcard is because the color green is my favorite color. I figured thats since this postcard is basically a short biography about myself, then I should use my favorite color to express myself. The only other two colors I used for this postcard are yellow and blue. I used the yellow on the stars I created because yellow is the best color to use for stars. I used the color blue on the film roll I made because I felt since I used yellow stars, I might as well make a blue film roll for synergy. This is my own opinion of course.

I really only used one type of font for this postcard. The font I used was the Trebuchet MS font. The reason I used this for my assignment is because that I learned recently that Trebuchet MS is the best type of font used for representing film. Since I stated in this postcard that I wish to get in the film and television business, I figured that it would be best to use a font that represents the movies, hence the Trebuchet MS.

When it comes to very design of the postcard, I figured since this was my fist time doing this, I would go simple. Yes simple, but not crappy. I used the example on the professor's blogpost as somewhat of a basis as to where I wanted to be. I then used this basis to help improve upon, such as what fonts to use, what illustrations to make, and the overall finished design of the postcard. As for the design hierarchy, I believe it goes from either left to right, or right to left. It all depends on opinion really. The Illustrator designs created for this postcard are, as stated above, a couple of stars and a film roll. The film roll's theme should be rather obvious, while the stars help to represent movie stars. The images could help the postcard standout due to their design and color and they could be the reason why the viewers of this postcard would start from the left. However, should people be more curious about what I look like, then the image of myself on the postcard would more likely draw attention and instead the hierarchy would start on the right. Overall, I believe that my postcard matches my expectations somewhat. It's not a piece of art and its not garbage, to me I think it's simple and enough to portray the message I wanted to give.

The use of Indesign, Photoshop, and Illustrator was a requirement for this assignment. One of the reasons for this was already stated before. There are, however, also other reasons for this. The reason Indesign was required for this assignment is a big one. Indesign is a major, if not the most important, program for this class. Almost all the work that is done in this class is done on Indesign. It is with Indesign that we students are able to create our projects the way we want to make them. The reason Photoshop is required is because one cannot simply copy and paste a photo onto Indesign. Photoshop is used to help strengthen the visual beauty of the photos and images one chooses for their projects. It also helps to correct any mistakes that were made. The reason Illustrator is required for this assignment is because if one only has photos and images from someone-else in their work, then how is it even really "THEIR" work. Illustrator helps the creator of the project put their own soul into their work. With Illustrator, people are able to create unique designs and images that help establish that this piece of work belongs to themselves and only to themselves.

This was a really interesting assignment and I hope future assignments and projects will be just as good. I do hope they won't be too much trouble to deal with when it comes to computer difficulties though.